For 2023, the Saint John Police has launched a series of annual traffic campaigns to promote safe and responsible driving. These campaigns focus on educating drivers about the dangers of speeding, dangerous driving, distracted driving, and impaired driving. Additionally, the campaigns promote the use of seatbelts and the importance of following traffic laws. As part of the campaigns, the Saint John Police is utilizing digital and social media platforms to reach drivers and distribute information. The Saint John Police hopes these campaigns will help reduce road fatalities and ensure the safety of drivers.
| Campaign | Date |
| Seatbelt Campaign Focus: Proper use of seatbelts and child restraint systems | April 17-21, 2023 |
| Aggressive Driving Campaign Focus: Speeding, tailgating, unsafe lane changes, disobeying traffic control devices, and driving without due care and attention. | May 15-19, 2023 |
| Slow Down Move Over Campaign Focus: Safety for all emergency and service personnel working on roadways through education and enforcement of Move Over legislation. | May 29-June 1, 2023 |
| Distracted Driving Campaign Focus: Reduce distracted driving such as texting while driving. | June 12-16, 2023 |
| Canada Day Impaired Driving Campaign Focus: Save lives and reduce injuries caused by impaired driving. | July 1-3, 2023 |
| Aggressive Driving Campaign Focus: Speeding, tailgating, unsafe lane changes, disobeying traffic control devices, and driving without due care and attention. | August 21-25, 2023 |
| Back to School Safety Campaign Focus: Moving offences in school zones and bus routes, that endanger students, pedestrians and the motoring public. | September 5-8, 2023 |
| Aggressive Driving Campaign Focus: Speeding, tailgating, unsafe lane changes, disobeying traffic control devices, and driving without due care and attention. | October 30-November 3, 2023 |
| Festive R.I.D.E. Campaign Focus: Reduce Impaired Driving Everywhere through checkpoints, roaming patrols and mandatory roadside screening tests. | December 1-31, 2023 |
| Bicycle Rodeo Focus: Educate youth aged 4-12 on bicycle and roadway safety. | T.B.D. |
